<p>MarkPlus Institute secara resmi mengumumkan para pemenang tiga penghargaan strategis, yakni CX Maestro Award 2025, Indonesia AI Corporate Awards (INAICA) 2025, dan MarkPlus Institute Learning Excellence Awards (MILEA) 2025 yang diserahkan dalam rangkaian MarkPlus Conference 2026 di The Ritz-Carlton Jakarta, Pacific Place.</p>
<p>Ketiga program ini menegaskan komitmen MarkPlus Institute dalam mendorong keunggulan Customer Experience, transformasi digital berbasis AI, serta pengembangan talenta dan budaya belajar di Indonesia.</p>
<p><strong>BACA JUGA: <a href="https://www.marketeers.com/markplus-conference-2026-dorong-pendekatan-lean-agile-sebagai-prioritas-strategis-2026/">MarkPlus Conference 2026 Dorong Pendekatan Lean &amp; Agile sebagai Prioritas Strategis 2026</a></strong></p>
<h2><b>CX Maestro Award 2025</b></h2>
<p>Pada tahun ini, CX Maestro Award 2025 kembali diberikan kepada perusahaan dan tim yang berhasil menghadirkan inovasi <em>Customer Experience</em> terbaik di Indonesia. Proses penjurian yang berlangsung sepanjang Oktober hingga November 2025 dilakukan secara <em>online</em> untuk memastikan fleksibilitas peserta sekaligus objektivitas evaluasi oleh dewan juri profesional lintas sektor.</p>
<p>Penghargaan ini bertujuan mengapresiasi organisasi yang mampu mengorkestrasi pengalaman pelanggan secara menyeluruh, menghadirkan pelayanan unggul yang konsisten, dan menaikkan standar CX nasional. Piala CX Maestro, dengan desain khas berbentuk ayam sebagai simbol kewaspadaan, ketangguhan, dan kepemimpinan, menjadi representasi yang kuat atas dedikasi para pemenang dalam membangun pengalaman pelanggan yang bernilai tinggi.</p>
<p><strong>BACA JUGA: <a href="https://www.marketeers.com/from-asean-to-the-world-hermawan-kartajaya-kian-diakui-dunia-internasional/">From ASEAN to The World, Hermawan Kartajaya Kian Diakui Dunia Internasional</a></strong></p>
<h2><b>Indonesia AI Corporate Awards</b> (<b>INAICA) 2025</b></h2>
<p>Sementara itu, Indonesia AI Corporate Awards (INAICA) 2025 memberikan penghargaan kepada perusahaan dan pemimpin industri yang telah membuktikan keberhasilan implementasi <em>Artificial Intelligence</em> (AI) secara strategis, efektif, dan berdampak nyata bagi bisnis. Tahun ini, INAICA menggunakan kerangka penilaian <em>Creativity</em>, <em>Innovation</em>, <em>Entrepreneurship</em>, dan <em>Leadership</em> (CIEL) untuk menilai bagaimana organisasi memanfaatkan AI dalam meningkatkan efisiensi operasional, produktivitas, kolaborasi internal, kreativitas pemasaran, dan model bisnis baru.</p>
<p>INAICA 2025 sekaligus menjadi <em>benchmark</em> nasional dalam implementasi AI, mendorong organisasi untuk mengadopsi teknologi yang relevan, terukur, dan berorientasi hasil. Para pemenang juga mendapatkan kesempatan <em>media exposure</em> serta peluang menjadi studi kasus resmi MarkPlus Institute.</p>
<h2><b>MILEA 2025 (MarkPlus Institute Learning Excellence Awards)</b></h2>
<p>Selain itu, MarkPlus Institute juga menyerahkan penghargaan MILEA 2025 (MarkPlus Institute Learning Excellence Awards) kepada perusahaan yang menunjukkan komitmen luar biasa dalam membangun budaya pembelajaran dan pengembangan talenta. Penghargaan ini dibagi menjadi tiga kategori, yakni <em>Impact</em>, <em>Engagement</em>, dan <em>Experience</em>, yang mencerminkan tingkat keberhasilan kolaborasi perusahaan dengan MarkPlus Institute sepanjang tahun 2025.</p>
<p>Penilaian dilakukan melalui enam aspek utama: desain program, durasi, ruang lingkup, tingkat keterlibatan, dampak terukur, dan kolaborasi strategis. MILEA 2025 menegaskan pentingnya investasi organisasi dalam pengembangan SDM secara berkelanjutan sebagai fondasi untuk menghadapi tantangan bisnis yang semakin kompleks.</p>
<p>Secara keseluruhan, penyelenggaraan CX Maestro Award 2025, INAICA 2025, dan MILEA 2025 mencerminkan peran MarkPlus sebagai institusi yang mendorong peningkatan standar layanan pelanggan, percepatan transformasi digital, serta penguatan kompetensi SDM nasional. Ketiga penghargaan ini tidak hanya menjadi bentuk apresiasi, tetapi juga platform strategis bagi perusahaan untuk memperkuat kapabilitas, membangun diferensiasi, dan menciptakan nilai jangka panjang bagi para pemangku kepentingan.</p>
<h2><strong>Daftar Pemenang CX Maestro Award 2025</strong></h2>
<p><img loading="lazy" class="alignnone size-full wp-image-303852" src="https://room.marketeers.com/wp-content/uploads/2025/12/1000279496.jpg" alt="" width="1234" height="1280" srcset="https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/376d5e95-92a6-4390-75ee-d925674ca700/w=9999 1234w, https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/376d5e95-92a6-4390-75ee-d925674ca700/w=289,h=300 289w, https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/376d5e95-92a6-4390-75ee-d925674ca700/w=987,h=1024 987w, https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/376d5e95-92a6-4390-75ee-d925674ca700/w=145,h=150 145w, https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/376d5e95-92a6-4390-75ee-d925674ca700/w=768,h=797 768w" sizes="(max-width: 1234px) 100vw, 1234px" /></p>
<table>
<tbody>
<tr>
<td colspan="4.0"><b>CX MAESTRO AWARD 2025 AWARDEE</b></td>
</tr>
<tr>
<td>1</td>
<td>PT PLN (Persero)</td>
<td>CUSTOMER EXPERIENCE</td>
<td>CX Excellence Through Accessible Service</td>
</tr>
<tr>
<td>2</td>
<td>PT PLN (Persero)</td>
<td>CUSTOMER LOYALTY</td>
<td>Loyalty Growth Through Reward-Driven Digital Engagement</td>
</tr>
<tr>
<td>3</td>
<td>PT PLN (Persero)</td>
<td>DIGITAL SERVICE</td>
<td>Digital Service Innovation Through Seamless Application Experience</td>
</tr>
<tr>
<td>4</td>
<td>PT Pegadaian</td>
<td>FACE-TO-FACE DIRECT SALES</td>
<td>Sales Excellence Through Business Process Outsourcing</td>
</tr>
<tr>
<td>5</td>
<td>PT HYDRO TEKNOLOGI INTERNASIONAL</td>
<td>CUSTOMER CARE</td>
<td>Nurturing Advocacy Through Customer Care Excellence</td>
</tr>
<tr>
<td>6</td>
<td>PT Bina Pertiwi</td>
<td>CUSTOMER EXPERIENCE</td>
<td>CX Excellence Through Customer-Driven Development</td>
</tr>
<tr>
<td>7</td>
<td>PT Bina Pertiwi</td>
<td>FACE-TO-FACE DIRECT SALES</td>
<td>Growth Through Direct Sales Engagement</td>
</tr>
<tr>
<td>8</td>
<td>PRIMAYA HOSPITAL KARAWANG</td>
<td>CUSTOMER EXPERIENCE</td>
<td>Nurturing Patient Trust Through CX</td>
</tr>
<tr>
<td>9</td>
<td>PT RevComm APAC Indonesia</td>
<td>CUSTOMER CARE</td>
<td>Customer Care Excellence Through Digital Integration</td>
</tr>
<tr>
<td>10</td>
<td>RS HARAPAN BUNDA LAMPUNG</td>
<td>CUSTOMER EXPERIENCE</td>
<td>CX Excellence Through Hospital Service Culture</td>
</tr>
<tr>
<td>11</td>
<td>PT Surabaya Industrial Estate Rungkut</td>
<td>CUSTOMER EXPERIENCE</td>
<td>Customer-Centric Services Through Integrated CX</td>
</tr>
<tr>
<td>12</td>
<td>PT Pertamina Patra Niaga Regional Lampung</td>
<td>CUSTOMER LOYALTY</td>
<td>Customer Loyalty Growth Through Relationship Management</td>
</tr>
<tr>
<td>13</td>
<td>PT Pertamina Patra Niaga Regional Lampung</td>
<td>DIGITAL SERVICE</td>
<td>Digital Service Initiative for B2B Customer Experience</td>
</tr>
<tr>
<td>14</td>
<td>PT Pertamina Patra Niaga Regional Sumbagsel</td>
<td>CUSTOMER EXPERIENCE</td>
<td>Public Engagement for CX Improvement</td>
</tr>
<tr>
<td>15</td>
<td>Rumah Sakit Melati Tangerang</td>
<td>PUBLIC SERVICES</td>
<td>Innovative Public Service Through Health Promotion</td>
</tr>
<tr>
<td>16</td>
<td>Rumah Sakit Melati Tangerang</td>
<td>FACE-TO-FACE DIRECT SALES</td>
<td>Sales Excellence Through Personal Health Education</td>
</tr>
<tr>
<td>17</td>
<td>PT United Family Food (UNIFAM)</td>
<td>CUSTOMER CARE</td>
<td>Customer Care–Driven Integrated Contact Center</td>
</tr>
<tr>
<td>18</td>
<td>PT. Asuransi Jiwa BCA (BCA Life)</td>
<td>CUSTOMER EXPERIENCE</td>
<td>Value-Based CX for Building Loyal Customers</td>
</tr>
<tr>
<td>19</td>
<td>PT. Asuransi Jiwa BCA (BCA Life)</td>
<td>CUSTOMER CARE</td>
<td>Customer Care Through Quality Service</td>
</tr>
<tr>
<td>20</td>
<td>PT ASDP Indonesia Ferry (Persero)</td>
<td>PUBLIC SERVICES</td>
<td>Public Service Excellence for Business Growth</td>
</tr>
<tr>
<td>21</td>
<td>Optik Kasoem Vision Care</td>
<td>CUSTOMER EXPERIENCE</td>
<td>Driving CX Through Omnichannel Integration</td>
</tr>
<tr>
<td>22</td>
<td>PT Autopedia Sukses Lestari Tbk</td>
<td>OMNICHANNEL SALES</td>
<td>Integrated Sales Omnichannel for the Used Car Ecosystem</td>
</tr>
<tr>
<td>23</td>
<td>FreshMart</td>
<td>CUSTOMER LOYALTY</td>
<td>Driving Customer Loyalty Through Personalized Engagement</td>
</tr>
</tbody>
</table>
<h2><strong>Daftar Pemenang MarkPlus Institute Learning Excellence Awards (MILEA) 2025</strong></h2>
<p><img loading="lazy" class="alignnone size-full wp-image-303851" src="https://room.marketeers.com/wp-content/uploads/2025/12/1000279494-scaled.jpg" alt="" width="2560" height="1440" srcset="https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/cf5b698c-e3d8-44e6-e11c-4a40ea4b8800/w=2560 2560w, https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/cf5b698c-e3d8-44e6-e11c-4a40ea4b8800/w=300,h=169 300w, https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/cf5b698c-e3d8-44e6-e11c-4a40ea4b8800/w=1024,h=576 1024w, https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/cf5b698c-e3d8-44e6-e11c-4a40ea4b8800/w=150,h=84 150w, https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/cf5b698c-e3d8-44e6-e11c-4a40ea4b8800/w=768,h=432 768w, https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/cf5b698c-e3d8-44e6-e11c-4a40ea4b8800/w=1536,h=864 1536w, https://imagedelivery.net/2MtOYVTKaiU0CCt-BLmtWw/cf5b698c-e3d8-44e6-e11c-4a40ea4b8800/w=2048,h=1152 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></p>
<table>
<tbody>
<tr>
<td colspan="3.0"><b>MILEA &#8211; IMPACT </b></td>
</tr>
<tr>
<td>1</td>
<td>InJourney &#8211; PT Aviasi Pariwisata Indonesia (Persero)</td>
<td>Impact</td>
</tr>
<tr>
<td>2</td>
<td>PT Bank Tabungan Negara (Persero) Tbk</td>
<td>Impact</td>
</tr>
<tr>
<td>3</td>
<td>PT Bukit Asam Tbk</td>
<td>Impact</td>
</tr>
<tr>
<td>4</td>
<td>PT Krama Yudha Tiga Berlian Motors</td>
<td>Impact</td>
</tr>
<tr>
<td>5</td>
<td>PT Bank Syariah Indonesia Tbk</td>
<td>Impact</td>
</tr>
<tr>
<td>6</td>
<td>PT Trakindo Utama</td>
<td>Impact</td>
</tr>
<tr>
<td>7</td>
<td>Bank SulutGo</td>
<td>Impact</td>
</tr>
<tr>
<td>8</td>
<td>PT Asuransi Tugu Pratama Indonesia Tbk</td>
<td>Impact</td>
</tr>
<tr>
<td colspan="3.0"><b>MILEA &#8211; ENGAGEMENT </b></td>
</tr>
<tr>
<td>9</td>
<td>Mitsubishi Motors Krama Yudha Sales Indonesia</td>
<td>Engagement</td>
</tr>
<tr>
<td>10</td>
<td>PT Toyota-Astra Motor</td>
<td>Engagement</td>
</tr>
<tr>
<td>11</td>
<td>IAS Academy &#8211; PT Integrasi Aviasi Solusi</td>
<td>Engagement</td>
</tr>
<tr>
<td>12</td>
<td>PT BYD Motor Indonesia</td>
<td>Engagement</td>
</tr>
<tr>
<td>13</td>
<td>PT Jasa Raharja</td>
<td>Engagement</td>
</tr>
<tr>
<td>14</td>
<td>PT. Wahana Duta Jaya Rucika</td>
<td>Engagement</td>
</tr>
<tr>
<td>15</td>
<td>PT Perusahaan Gas Negara Tbk</td>
<td>Engagement</td>
</tr>
<tr>
<td>16</td>
<td>PT Bank Negara Indonesia Tbk</td>
<td>Engagement</td>
</tr>
<tr>
<td>17</td>
<td>PT Hutama Karya Infrastruktur</td>
<td>Engagement</td>
</tr>
<tr>
<td colspan="3.0"><b>MILEA &#8211; EXPERIENCE  </b></td>
</tr>
<tr>
<td>18</td>
<td>Telkom Corporate University Center</td>
<td>Experience</td>
</tr>
<tr>
<td>19</td>
<td>PT XLSMART Telecom Sejahtera Tbk</td>
<td>Experience</td>
</tr>
<tr>
<td>20</td>
<td>PT PLN (Persero) Unit Induk Distribusi Suluttenggo</td>
<td>Experience</td>
</tr>
<tr>
<td>21</td>
<td>PT Kereta Api Indonesia (Persero).</td>
<td>Experience</td>
</tr>
<tr>
<td>22</td>
<td>PT Taspen (Persero)</td>
<td>Experience</td>
</tr>
<tr>
<td>23</td>
<td>PT Softex Indonesia</td>
<td>Experience</td>
</tr>
<tr>
<td>24</td>
<td>Pupuk Indonesia Holding Company</td>
<td>Experience</td>
</tr>
<tr>
<td>25</td>
<td>PT. Serasi Autoraya (SERA)</td>
<td>Experience</td>
</tr>
<tr>
<td>26</td>
<td>PT Pupuk Kujang</td>
<td>Experience</td>
</tr>
<tr>
<td>27</td>
<td>PT Pertamina Patra Niaga</td>
<td>Experience</td>
</tr>
<tr>
<td>28</td>
<td>PT Pertamina Trans Kontinental</td>
<td>Experience</td>
</tr>
<tr>
<td>29</td>
<td>PT Permodalan Nasional Madani (Persero)</td>
<td>Experience</td>
</tr>
<tr>
<td>30</td>
<td>PT. PLN (Persero) Unit Induk Distribusi Sulselrabar</td>
<td>Experience</td>
</tr>
<tr>
<td>31</td>
<td>PT PLN (Persero) Unit Induk Distribusi Jawa Timur</td>
<td>Experience</td>
</tr>
<tr>
<td>32</td>
<td>PT PLN (Persero) Unit Induk Distribusi Kalimantan Timur dan Kalimantan Utara</td>
<td>Experience</td>
</tr>
<tr>
<td>33</td>
<td>PT PLN (Persero) Unit Induk Distribusi Bali</td>
<td>Experience</td>
</tr>
<tr>
<td>34</td>
<td>PT PLN (Persero)</td>
<td>Experience</td>
</tr>
<tr>
<td>35</td>
<td>PT Petrokimia Gresik</td>
<td>Experience</td>
</tr>
<tr>
<td>36</td>
<td>Perum Bulog</td>
<td>Experience</td>
</tr>
<tr>
<td>38</td>
<td>blu by BCA Digital</td>
<td>Experience</td>
</tr>
<tr>
<td>39</td>
<td>Pertamina Patra Niaga</td>
<td>Experience</td>
</tr>
<tr>
<td>40</td>
<td>Universitas Teknologi Digital</td>
<td>Experience</td>
</tr>
</tbody>
</table>
<h2><strong>Daftar Pemenang Indonesia AI Corporate Awards (INAICA) 2025</strong></h2>
<table>
<tbody>
<tr>
<td><b>No.</b></td>
<td><b>Pemenang</b></td>
<td><b>Kategori Penghargaan</b></td>
<td><b>Solusi</b></td>
</tr>
<tr>
<td>1</td>
<td>Telkom Regional II – PT Telkom Indonesia, Tbk</td>
<td>AI Cost Optimization Award</td>
<td>Premis Smart Solution</td>
</tr>
<tr>
<td>2</td>
<td>Telkom Regional II – PT Telkom Indonesia, Tbk</td>
<td>AI Productivity &amp; Collaboration Award</td>
<td>MyTEnS Nova Solution</td>
</tr>
<tr>
<td>3</td>
<td>PT XLSMART Telecom Sejahtera Tbk</td>
<td>AI-Driven B2B Marketing Award</td>
<td>BRAVO 500 – XLSMART for BUSINESS</td>
</tr>
<tr>
<td>4</td>
<td>Andrijanto Muljono — Director &amp; Chief Enterprise Strategic Relationship Officer, XLSMART</td>
<td>Digital Visioning Award</td>
<td>—</td>
</tr>
<tr>
<td>5</td>
<td>PT Telkom Indonesia, Tbk</td>
<td>AI Operational Excellence Award</td>
<td>Metrona AI Ops – Automated Anomaly Detection &amp; AI Insight</td>
</tr>
<tr>
<td>6</td>
<td>Telkom Corporate University</td>
<td>AI Talent Development Award</td>
<td>AI Academy – AI in HR Strategy</td>
</tr>
<tr>
<td>7</td>
<td>PT Telkom Indonesia, Tbk</td>
<td>AI Copilot for Enterprise Excellence Award</td>
<td>Bizy AI for Account Managers</td>
</tr>
<tr>
<td>8</td>
<td>PT Telkom Indonesia, Tbk</td>
<td>AI Customer Empowerment Award</td>
<td>Bizy Customer Copilot</td>
</tr>
<tr>
<td>9</td>
<td>Pertamina Drilling Services Indonesia (PDSI)</td>
<td>AI-Integrated Business Intelligence Award</td>
<td>D-PIPES – AI-Driven Integrated Business Intelligence</td>
</tr>
</tbody>
</table>
<p><strong>Editor: Ranto Rajagukguk</strong></p>


MarkPlus Institute Umumkan Pemenang CX Maestro Award 2025, INAICA 2025, dan MILEA 2025 di MarkPlus Conference 2026

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